How Push Message Analytics Work
Before You Begin
For the basics on Push Messages, make sure to check out our How Push Messages Work article.
Accessing Push Message Analytics
Push Message Analytics can be viewed on the Push Messages history page in the TapWyse Admin Dashboard, located HERE. To get there yourself, follow these steps:
- Log into your TapWyse Manager.
- On the left side of the Quick Start Page, click Engage Users --> Push Messages.
- You're there!! Please proceed to the next section for details on each metric.
Breaking Down Each Analytic
Sent To
This number represents how many individuals received the push message.
This number does NOT indicate how many people have your app downloaded to their phone at that moment. This is the number of users that have the app downloaded and have opted into push message.
Direct Responses
This number represents how many users tapped on the push message as their phone received it.
Influenced Responses
This number represents how many users didn't immediately tap on the push message, but were influenced to open the app within a couple of hours.
This number is determined by an algorithm within Urban Airship. Click HERE for more information.
How To Analyze Push Message Analytics
Push Messages are an essential part of an app's marketing strategy. As such, all three numbers provided by TapWyse's Admin Dashboard are of the utmost importance when identifying what does and does not work for an app's audience. Here are some questions to ask:
What day of the week works best for my app's audience?
Some apps get the best interaction on days in the middle of the week, while others find weekends are the best time to send out a message.
What's the best time to send out a Push Message?
Most sites will advise to send push messages in the morning and early-evening, but those are generalizations. Use each Push Message as a test case to see which time is best for your audience.
Engagement is calculated as a combination of Direct and Influenced Responses.
What content works best for my audience?
Every course will have a different group of users, with different interests. To make the most of push messages, send out some different types of messages and analyze the Engagement level of each. Here are some ideas to get you started:
- Upcoming Events
- Facility Openings & Closures
- Deals and Specials
- New Releases
- Membership
- Holiday Well Wishes (i.e., "Merry Christmas!")
- Brand Stories
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